H.R. Owen is Britain’s leading Luxury Motor Group, retailing and maintaining only the world’s most sought-after premium car brands. Bugatti, Rolls-Royce, Aston Martin, Bentley, Ferrari, Maserati, Lamborghini, BAC, Rimac and Puritalia. They operate 18 showrooms and 14 service centres across London and the UK.
As CTO of H.R. Owen , Brett Ward’s challenge is to provide a seamless experience for their customers at every touchpoint. This can only be delivered through close working relationships with their manufacturers and key partners to drive the digital transformation out as part of the Digital Retailer Initiative.
With the goal to create a customer 360 view for everyone in the business built around Salesforce, Brett recognised the challenges being faced by the business and working closely with CEO Ken Choo, they have created a 5 years plan to make this a true reality.
Customers need convenience and fast responses to their queries, H.R. Owen recognised that the number of systems and the amount of data was not going to be reduced so they needed both a platform and a partner, that understood the challenges within Automotive, that can respond with them as they and the whole sector goes through a rapid period of change.
Brett Ward, CTO, H. R. Owen
“ We have to focus on being Customer-Centric and wherever possible look to improve how we, as a luxury retailer, can support our customers and our staff to provide a consistently excellent service. We need to blend the offline and online experience together in a seamless, secure, and robust way to support not only current expectations, but a future landscape based around the connected car and personalisation. All within a market sector going through an intensely difficult period that has to deliver tight cost management”
After a full review of the options in the market, GetAUTO was selected as the Integration platform from Feasa with the combination of being an Automotive specialist with over 20 years in API Development and strong connections to multiple existing H.R. Owen partners.
The benefits of having a system integration partner that can deliver a cloud-based service, that can not only deliver the integration between critical systems like Salesforce and CDK-Keyloop, but understands fundamentally the challenges within the Automotive sector was seen as the key differentiating factors.
Drew Tyrrell, Director of Feasa
“We are delighted that GetAUTO was selected by H.R. Owen, we have used all of our experience in Automotive and Technology to design an affordable, scalable platform that helps Retailers, OEM’s and Partners deliver better customer journeys. Designed as a native Cloud-based platform, GetAUTO makes full use of AWS cloud scalability, robustness, flexibility and security”