Luxury and supercar retail group HR Owen has introduced new technology which delivers a 360-degree view of its customer data to ensure its online customer journey is “more geared towards their curiosities and desires than ever before.”
Following the integration of GetAUTO.io from the AM100 group’s Salesforce partner FEASA, the business now claims to have a 360-degree view of its customers which will allow it to both quicken and personalise the car buying, research and ownership processes.
